Page Split:
When a new row is added to a full index page, SQL Server moves approximately half the rows to a new page to make room for the new row. This reorganization is known as a page split .
More: When you create a clustered index, the data in the table is stored in the data pages of the database according to the order of the values in the indexed columns. When new rows of data are inserted into the table or the values in the indexed columns are changed, SQL Server may have to reorganize the storage of the data in the table to make room for the new row and maintain the ordered storage of the data. This also applies to nonclustered indexes. When data is added or changed, SQL Server may have to reorganize the storage of the data in the nonclustered index pages. When a new row is added to a full index page, SQL Server moves approximately half the rows to a new page to make room for the new row. This reorganization is known as a page split. Page splitting can impair performance and fragment the storage of the data in a table.
